The Albert Heijn brands itself as a sustainable and healthy supermarket. Though this is noticeable in their communication they still sell cigarettes. We think that it sends a great message and statement when the biggest supermarket of the Netherlands stops with the selling of cigarettes to promote a smoke free generation.

Albert Heijn will do this by announcing this a year ahead, because the Albert Heijn will be quitting together with their customers by having a year long campaign that will be promoting products that help with quitting, special recipes that is focussed on smokers’ taste and even giving away free therapy at Trimbos when doing a checkup at the register.

We found that with two simple questions you can get a great inside in what state your lungs are. just by answering how many cigarettes you smoke a day and how long you will be getting a visual of your lungs on the receipt with a coupon that can be used for free therapy at Trimbus helping you quit together with the Albert Heijn.