NRC CHARITY AWARDS
2018 // First place banner // In collaboration with: Lode Dijkers
Stichting Vier Het Leven (Foundation Celebrate Life) takes out elderly people to cultural activities, such as the theatre or a museum. We were asked to create a double-spread newspaper ad for the Dutch newspaper NRC to attract more elders to the foundation. Using some mystery and stereotypical imagery we created a strong and recognizable visual which we also animated as a banner for the NRC website.
The ad reads; “Your chair is already set…”