CREATING A SNICKERS AD WITH PURPOSE

Everyone knows the famous Snickers slogan, “You’re not you when you’re hungry”. This is not only on the nose but also the truth. When people are hungry they aren’t themselves and make hasty and emotional decisions. So never make decisions when you’re hungry. Especially not when making important decisions like when you are voting. Study found that people vote different when hungry.

Using that insight I created the Snickers ad: “Make your vote, your vote with Snickers”. Visualizing people like someone they aren’t using a camera and some AI. The idea is to put a Snickers vending machine at different voting booths so people can get free Snickers and prevent them from making a decision while hungry. Making their vote their vote.